FacuLty of Social and Human Sciences, Department of Management and Economics 

University of Beira Interior (UBI), December 14, 2018


The International Association on Public and Nonprofit Marketing (AIMPN/IAPNM), in collaboration with Department of Management and Economics of UBI, organizes the X International Congress on Teaching Cases related to Public and Nonprofit Marketing under the theme:

positive marketing

Marketing is central to understanding and advancing companies, businesses, countries, major economic areas and also much of our daily problems. It has been evolving to catch up with the changes and also embracing new scientific fields.  However, the positive effects of marketing in society have been questioned by social scientists who perceive them as a product of capitalist enterprises, made up by using marketing with excessive exploitation and as a tool for creating and maintaining their power structures. Thus, more recently there have been great debates about whether the marketing need to incorporate social dimensions, such as consumer protection, consumer satisfaction, ecological concerns and quality of life.

It is in this context that many companies, institutions and governments have been addressing these practices, emerging more and more examples of successful marketing practices with implications for consumers’ quality of life. This congress looks for a compilation of examples from all over the world discussed as case studies.

Cases to be researched will pay particular attention to the following issues:

  • Marketing and quality of life
  • Corporate Social Responsibility
  • Green marketing
  • Social marketing
  • Social entrepreneurship & social innovation
  • Public & political marketing
  • Nonprofit marketing
  • Territorial & tourism Marketing
  • Sustainability



This Congress aims to joint participation of professors and students providing a forum for debate. As such, the participants should form work teams formed by a professor-tutor and up to 5 students, who will elaborate and present Case Studies. These cases should have between 5 and 10 pages and they should be written according to the template that will be sent after team registration. The cases should synthesize real activities carried out by companies, public institutions and non-profit organizations.

Also, a special line will be created for professors who wish to present cases as authors, within the themes mentioned above. The Scientific Committee will select, according to the scientific quality, the best cases to be presented at the Congress. The presentations, which can be done face-to-face or virtual, will be accredited with the delivery of a certificate.

The authors selected to present may be invited to publish their work.


important dates

  • Registration of teams/professor who wish to submit one or more cases: until November 5, 2018.
    The registered professors will become members of the Scientific Committee.
  • Cases(s) submission: until November 24, 2018.
  • Notification of acceptance/rejection: until November 30, 2018.
  • Payment and delivery of final version (if applicable): until December 5, 2018.


a) Fee attendance:
1. With the presentation of cases:
 Professor fee: Free
Student fee: 10€

2. Without the presentation of cases: 2€


b) Online attendance:
1. With the presentation of cases:
Professors fee: Free
Students fee: 5€

steps for registration of participation teams

1. Each professor-tutor will fill out the registration form through the following link, indicating his/her name and the name of the students who are members of the team, the email address of all of them, modality of participation of all of them, institution, country and thematic area of the presentation (until November 5, 2018).

2. The Organizing Committee of the Congress will provide the necessary bank details to  make the payment of the participation fee. The payment without presentation of cases will be done on spot of the congress.

3. Once the payment is made, please send a copy of transfer receipt to aimpn.ubi@gmail.com.



welcome to university of beira interior

The University of Beira Interior (UBI) is one of the most recent public universities in Portugal but it is also a landmark institution in the educational, research, innovation and entrepreneurship fields. It is now ranked in the best 150 universities of world under 50 years.

Over the years, the evolution of the number of educational programs and the number of students has been increasing, having surpassed the 7000 students from across the country and 300 from all over the world.

Aiming to provide a solid educational and scientific background to his students in different fields of knowledge, UBI presents 27 first cycle programs, 47 second cycle programs and 26 third cycle programs.

The university presents various learning and research facilities, structured in 5 Faculties spread around the city- Faculty of Sciences, Faculty of Engineering, Faculty of Social and Human Sciences, Faculty of Arts and Letters and Faculty of Health Sciences – and 14 research units that had been carefully implemented and range from aeronautics to computing, electro mechanics, health, mathematics, optics, education, psychology, telecommunications, textile and paper materials and management and entrepreneurship.

Regarding the human resources, UBI has currently more than 1100 employees, of which more than 600 are teachers and researchers.

Internally, UBI has the UBInnovative, which is the technology transfer office. It supports all the administrative and financial management of R&D projects, helps the researchers in the negotiation, execution and preparation of reports, supports the research efforts of the University and enables the dissemination and implementation of the technologies developed in the UBI into the market / industry, with the main purpose of develop new products and services to the society. This process also involves the evaluation of intellectual property, market potential analysis, licensing and commercialization rights as well as brokering deals with potential investors, which are functions of this office.

UBI is integrated in several R&D projects and consortiums and in the establishment of partnerships with other universities and firms, mainly through its internal office CFIUTE that is the office responsible for bringing the university to the market and industry. Additionally, it has the UBImedical and is a main member of PARKURBIS, which are science and technology parks, focused in the knowledge transfer.


welcome to faculty of social and human sciences

Built in the former textile mill “Ernesto Cruz”, as it is known among students and the population of Covilhã, the Faculty of Social and Human Sciences (FCSH) is located in Pole IV and houses the Departments of Management and Economics, Psychology and Education, Sociology and even Sport Sciences, which is next to the UBI’s sports infrastructures, in Pole II.   

Equipped with the latest technologies, the FCSH focuses on internal and external communication through its Web site, allowing prospective students to meet “their” School, in particular the educational and research structures, and provides abroad, in particular to national and international current and future partners, an overview of the activities that are developed in the Faculty.

It is a priority of the FCSH to promote an intercultural learning and teaching process and to increase the involvement of students in research activities from the early years. Simultaneously, internships and professional learning opportunities are created by the entities with which protocols of cooperation have been developed in the region, in the country and abroad.

The Faculty works to be able to face the challenges of the 21st century, in particular with special concern in developing its students and teachers’ cross-cutting abilities and qualities. We want to train leaders in the several domains of our intervention, particularly in the emerging teaching areas.

Today the Faculty of Social Sciences and Humanities is a reference in its action areas, bringing together the best conditions to learn, teach and investigate.


information about accomodation

Covilhã is a small town and the distance to the meeting place is about 4.5 kilometer, 10 minutes by car.

Our suggestions are:


Puralã - Wool Valley Hotel & SPA
stars: 4
sTARS: 4
Hotel Santa EUfémia
stars: 3

sport hotel
stars: 3


In case of doubts:
If you have any doubts or if there is anything, we can help you, do not hesitate to contact us:

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